As living in the digital era, there is no doubt about the need for a website for the business. The website is the front desk, it provides information about your business or organization. To introduce your service or product to the desired customer website plays a bridge role to reach them and to reach you.

Ok, you have a well designed and developed website, but does it giving good results ? does it helping to increase sales? Does it help to reach more clients? It may not happen with every website. Someone designed and developed the website just to display information about an organization or company. They may not seek the output from the website. But most of us spent money on a website to increase sales, to make awareness about the services or products. So we have to analyze the increase of the customer through the website. Which is the output of the website for business.

So If it does not giving a good result as we expect we have to think why not happening it? This is the most important step for the business after the website.

This is all about the optimization of the website. Even a well designed and developed website may not help to grow the business unless it is well optimized. Optimization includes many factors which we will talk at the next block. A well-optimized website will appear at the search result on related keyword searches. So optimization of the website is the most important remaining step to make your web strategy complete. The optimization of the website to make appear at the search result with the targeted or related keyword is search engine optimization(SEO).

If you are going to buy something, first You will search for that product on the internet, how much it cost, where I can buy, review and ratings, etc. While you were searching for something on the internet, surely you will go to the websites that appear at the top rank of the search result.

Now what you have to think is, if you do that to buy something, surely others also will do that. If you are selling some products or providing some services, we also have to show them our website or business at the top rank of the search engines. If your website is at the top rank at search result obviously customers who are seeking your product or services will reach you. This is organic traffic or visitors. And you can analyze as we reached by really needed customers.

This will not happen only by doing a website. This is the result of SEO. So to make appear your website at search engines like google, to grow business through the internet, Local SEO is the way to go.

Source :Web House Nepal Blog Section